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Online exclusive, selected lines, subject to availability, discount applied at price.
Online exclusive, selected lines, subject to availability, discount applied at basket.

Summer Shop

From hopping on the plane to lapping up staycation sun, create a summer 'drobe perfect for you and your mini-me. Shop fresh prints and breezy fabrics.

Blink & They're Back!

Whether you’re refreshing essentials or starting from scratch, set your little creators up for a strong start this new term with our handy school shop. They’ll be back before you know it!

Packed with all things shiny and new, our just-landed drops are packing serious style points for you and yours. Shop to feel inspired…

Your Style, Your Way

We love taking a look at how you've been styling our latest looks. Keep sharing what you're loving this
season by tagging @GeorgeAtAsda or using #WeAreGeorge on Instagram.

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