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Our latest loungewear drop is here.

What's New?

We’ve got something for everyone with our latest girls and boys styles...

© BBC 2007. BBC Children in Need Reg. charity England & Wales no. 802052 and Scotland no. SC039557

BBC Children In Need

Support an amazing cause with Pudsey printed pjs, hoodies and tees.

Get Spooky In Style

From witches and warlocks to pumpkins and pixies, we’ve got Halloween covered with a cauldron-full of fancy dress, decorations and more!

Costumes From

T&Cs Apply

T&Cs apply

Creative Adventure

Roll up, roll up! We're slashing the price of our most-wanted toys, guaranteed to please little creators.

LEGO Classic
Creative Fun

Our Style, Your Way

We love taking a look at how you've been styling our latest looks
Keep sharing what you're loving this season by tagging @GeorgeAtAsda or using #WeAreGeorge on Instagram
Keep @GeorgeAtAsda in the loop using #WeAreGeorge for the chance to see your latest looks right here on our homepage.

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