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A minimum of 20% of the price of these products will benefit BBC Children in Need (registered charity number 802052 in England and Wales, SC039557 in Scotland) © 2007. BBC Children in Need, Pudsey Bear and Blush are trade marks of the BBC and are used under licence.

Children In Need

Get your paws on some Pudsey goodies and support an amazing cause. Scroll dazzling dress-up for your little bear, cool t-shirts, snug hoodies and (tons) more.

Football Fever Fits

Scrambling to the sofa or heading to the big screen? A winning wardrobe starts here. Support your team in bright tees, cool pyjama sets and football-crazy slippers.

Packed with all things shiny and new, our just-landed drops are packing serious style points for you and yours. Shop to feel inspired…

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© Marvel. All Rights Reserved.

Your Style, Your Way

We love taking a look at how you've been styling our latest looks. Keep sharing what you're loving this season by tagging @GeorgeAtAsda or using #WeAreGeorge on Instagram.

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