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New In

Tap into 70s style with easy neutrals teamed with folk-inspired printed dresses, boho blouses and much more

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Our latest loungewear drop is here

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T&Cs apply

Toys, Toys, Toys!

We've got something for everyone now with even bigger discounts in our Big Toy RollBack!

Classic Brick Box

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T&Cs apply

Baby Event

Whether you are filling a nursery for a newborn or updating for a toddler, we've got a huge selection of items for your little one

Tommee Tippee
Video Monitor

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T&Cs apply

Selected Men's Coats

Get ready for cooler weather with our coats and jackets, now with £5 off!

Get Spooky In Style

From witches and warlocks to pumpkins and pixies, we’ve got Halloween covered with a cauldron-full of fancy dress, decorations and more!

Costumes From

Our Style, Your Way

We love taking a look at how you've been styling our latest looks
Keep sharing what you're loving this season by tagging @GeorgeAtAsda or using #WeAreGeorge on Instagram
Keep @GeorgeAtAsda in the loop using #WeAreGeorge for the chance to see your latest looks right here on our homepage.

Life & Style | Blog

Fresh History

This season we're all about vintage style pieces, statement prints and a jewel-toned palette to make your interiors pop.

Find out how we’re looking after our colleagues & customers

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